Download Annual Reports: Delivering Your Corporate Message to by John Stittle PDF

By John Stittle

All businesses and in addition many different organisations are legally required to provide an annual file. through the years the aim, nature and content material of annual reviews have dramatically replaced. expanding numbers of businesses are figuring out that the yearly record isn't just eager about generating criminal and accounting info. extra considerably, businesses can use their annual report back to converse company messages and to advertise influential photographs and topics to quite a lot of top stakeholders resembling shareholders, staff, bankers, consumers and most people. yet how is that this to be performed successfully? This ebook concentrates on making sure that the ''corporate message'' is communicated to stakeholders in a fashion that maximizes the price of the yearly file and descriptions how this may most sensible be completed. It explains the significance not just of the quantitative (accounting) info but additionally the qualitative content material akin to the chairman's assertion, administrators' file, working and monetary evaluation, explanatory notes etc. specific acceptance is given to the felony, inventory alternate accounting requisites in addition to to the more and more very important yet extra discretionary components of content material equivalent to social, environmental and moral reporting matters. Crucially, the booklet discusses the significance of digital communique now that laws permits businesses to carry details over the net. On a realistic point, the booklet takes the reader in the course of the approaches and tactics in truly handling the education and construction of the document. either the sensible and theoretical points of the booklet are put in context by means of appropriate extracts taken from ''real-life'' annual stories of significant businesses. through the use of those real examples the e-book highlights what works and what does not.

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Extra resources for Annual Reports: Delivering Your Corporate Message to Stakeholders

Sample text

Nevertheless, if your company has become involved in (legal) financial activities such as potentially controversial off-balance-sheet funding schemes, you should be aware that your accounting policies may attract unwanted publicity. You should discuss the matter with your accountants and consider giving some additional information, at least until the upheaval caused by Enron’s collapse subsides. Many companies have no reason to panic – their transactions are often reasonably transparent. But if you are in doubt as to how the market will respond to your transactions, you should provide more information to help the message 11 your investors understand the company’s transactions in a clearer light.

However, as regards the preparation of the annual financial statements, you will need to take expert advice from your accountants and other advisers. Clearly, the various rules of the regulatory frameworks must not be ignored and, accordingly, there must be no slip-ups in your organization. In the case of larger companies, any minor omissions or breach of the rules will often be picked up by the media. This is publicity that you do not want. Ensure that your technical advice is top-rate; this will allow you to devote your attention to improving the messages that you wish to convey within the confines of the regulatory constraints.

However, there is another complication for small and medium-sized companies. These companies can take advantage of the legislation that allows them to deliver ‘modified accounts’ to shareholders. Smaller companies can obtain a number of exemptions and produce simplified overall final accounts that are sent to shareholders. Medium-sized companies do not obtain significant concessions. Companies that do not fall within the definition of ‘small’ or ‘medium’ are classified as ‘large’ and are required to produce full accounts in accordance with legal, accounting and, for stock exchange-listed companies, Financial Services Authority rules.

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